{"product_id":"procen-air-ef-pro-cycling-ed-road-cycling-helmet","title":"Procen Air EF Pro Cycling Ed. Road Cycling Helmet","description":"\u003cp\u003e\u003cspan\u003eRepresenting grit, determination and triumph, the Procen Air EF Pro Cycling Edition embodies the team’s drive to win. Now, it can be yours to keep the legacy moving forward. The Procen Air EF Pro Cycling Edition is the proven choice for overcoming the most testing, pressured, environments. With a series of victories in the pro peloton to its name, as well as being worn by Lachlan Morton on his ride into the record books around Australia, the\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003ehelmet is proven to balance protection with the kind of performances that make the difference. Influenced by and shaped like POC time trial helmets, the smooth surface of the Procen Air cuts through the air with ease. Ventilation inspired by the Venturi effect provides cooling across the whole head, and the path that the air is forced along through the helmet causes minimal disruption for maximum aero benefits. As a further aid to the aerodynamic profile of the helmet, the Procen Air features an integrated visor that can be used instead of traditional sunglasses. With a magnetic attachment and storage system, it's easy to take the visor off mid-ride and store it at the rear of the helmet. The supplied lens features Clarity Road technology, offering enhanced contrast and colour control for optimum vision on the roads. The road cycling helmet features integrated ear covers in soft EVA material, further streamlining the shape of the helmet and reducing wind noise. An integrated adjustment system spanning from temple to temple around the back of the head makes it easy to find a comfortable and secure fit for every rider, so you can be sure to maximise your\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eperformance in the peloton.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4 class=\"Trim_Mono_POC_Text_14_130_-5_500_uppercase\"\u003eItem number\u003c\/h4\u003e\n\u003cdiv class=\"flex h-24 w-fit items-center gap-x-4 bg-col-bg-calm px-8 pt-3\"\u003e\u003cspan class=\"Trade_Gothic_Text_14_150_0_300\"\u003ePC108808871\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"flex h-24 w-fit items-center gap-x-4 bg-col-bg-calm px-8 pt-3\"\u003e\u003cspan class=\"Trade_Gothic_Text_14_150_0_300\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"flex h-24 w-fit items-center gap-x-4 bg-col-bg-calm px-8 pt-3\"\u003e\n\u003cdiv class=\"grid grid-cols-2 gap-16 px-15 py-32 md:gap-24 md:px-24 md:py-56\"\u003e\n\u003cdiv class=\"col-span-2\"\u003e\n\u003cdiv\u003e\n\u003cp class=\"font-trimRegularNew uppercase text-16 leading-160 font-400 -tracking-[0.02em] mb-8 md:mb-16\"\u003eDEVELOPED with EF Pro Cycling\u003c\/p\u003e\n\u003cp class=\"md:text-16 text-14 md:leading-130 leading-130 font-tradeLightNew\"\u003eExtensive rider testing helped prove airflow concepts. Air flows smoothly both through and around the helmet for both comfort and speed.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"grid grid-cols-2 gap-16 px-15 py-32 md:gap-24 md:px-24 md:py-56\"\u003e\n\u003cdiv class=\"col-span-1\"\u003e\n\u003cdiv class=\"relative mb-16 aspect-[16\/9] w-full md:mb-24\"\u003e\u003cimg alt=\"\" loading=\"lazy\" decoding=\"async\" data-nimg=\"fill\" class=\"h-full w-full object-cover\" sizes=\"(max-width: 968px) 50vw, 50vw\" srcset=\"https:\/\/poc-cms-images.b-cdn.net\/6633b22b9fc2ec83610b4afd555380e97f997e89-1608x880.png?w=320\u0026amp;q=90\u0026amp;fit=clip\u0026amp;auto=format 320w, https:\/\/poc-cms-images.b-cdn.net\/6633b22b9fc2ec83610b4afd555380e97f997e89-1608x880.png?w=480\u0026amp;q=90\u0026amp;fit=clip\u0026amp;auto=format 480w, https:\/\/poc-cms-images.b-cdn.net\/6633b22b9fc2ec83610b4afd555380e97f997e89-1608x880.png?w=828\u0026amp;q=90\u0026amp;fit=clip\u0026amp;auto=format 828w, https:\/\/poc-cms-images.b-cdn.net\/6633b22b9fc2ec83610b4afd555380e97f997e89-1608x880.png?w=1200\u0026amp;q=90\u0026amp;fit=clip\u0026amp;auto=format 1200w, https:\/\/poc-cms-images.b-cdn.net\/6633b22b9fc2ec83610b4afd555380e97f997e89-1608x880.png?w=1920\u0026amp;q=90\u0026amp;fit=clip\u0026amp;auto=format 1920w\" src=\"https:\/\/poc-cms-images.b-cdn.net\/6633b22b9fc2ec83610b4afd555380e97f997e89-1608x880.png?w=1920\u0026amp;q=90\u0026amp;fit=clip\u0026amp;auto=format\" data-clarity-loaded=\"l422gb\"\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cp class=\"font-trimRegularNew uppercase text-16 leading-160 font-400 -tracking-[0.02em] mb-8 md:mb-16\"\u003eCFD TESTING\u003c\/p\u003e\n\u003cp class=\"md:text-16 text-14 md:leading-130 leading-130 font-tradeLightNew\"\u003eMapping airflow around and through the helmet enabled us to optimise the shape for speed.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-span-1\"\u003e\n\u003cdiv class=\"relative mb-16 aspect-[16\/9] w-full md:mb-24\"\u003e\u003cimg alt=\"\" loading=\"lazy\" decoding=\"async\" data-nimg=\"fill\" class=\"h-full w-full object-cover\" sizes=\"(max-width: 968px) 50vw, 50vw\" srcset=\"https:\/\/poc-cms-images.b-cdn.net\/9613c1fdbd92ad74a83f64ec8dbc9530c58b1ff6-1608x880.png?w=320\u0026amp;q=90\u0026amp;fit=clip\u0026amp;auto=format 320w, https:\/\/poc-cms-images.b-cdn.net\/9613c1fdbd92ad74a83f64ec8dbc9530c58b1ff6-1608x880.png?w=480\u0026amp;q=90\u0026amp;fit=clip\u0026amp;auto=format 480w, https:\/\/poc-cms-images.b-cdn.net\/9613c1fdbd92ad74a83f64ec8dbc9530c58b1ff6-1608x880.png?w=828\u0026amp;q=90\u0026amp;fit=clip\u0026amp;auto=format 828w, https:\/\/poc-cms-images.b-cdn.net\/9613c1fdbd92ad74a83f64ec8dbc9530c58b1ff6-1608x880.png?w=1200\u0026amp;q=90\u0026amp;fit=clip\u0026amp;auto=format 1200w, https:\/\/poc-cms-images.b-cdn.net\/9613c1fdbd92ad74a83f64ec8dbc9530c58b1ff6-1608x880.png?w=1920\u0026amp;q=90\u0026amp;fit=clip\u0026amp;auto=format 1920w\" src=\"https:\/\/poc-cms-images.b-cdn.net\/9613c1fdbd92ad74a83f64ec8dbc9530c58b1ff6-1608x880.png?w=1920\u0026amp;q=90\u0026amp;fit=clip\u0026amp;auto=format\" data-clarity-loaded=\"1gnb53m\"\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cp class=\"font-trimRegularNew uppercase text-16 leading-160 font-400 -tracking-[0.02em] mb-8 md:mb-16\"\u003eLens storage\u003c\/p\u003e\n\u003cp class=\"md:text-16 text-14 md:leading-130 leading-130 font-tradeLightNew\"\u003eMagnets to the rear of the helmet make it easy to store the visor lens if you want to take it off mid-ride.\u003c\/p\u003e\n\u003cp class=\"md:text-16 text-14 md:leading-130 leading-130 font-tradeLightNew\"\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"POC","offers":[{"title":"s","offer_id":57109411430778,"sku":null,"price":380.0,"currency_code":"GBP","in_stock":true},{"title":"m","offer_id":57109411463546,"sku":null,"price":380.0,"currency_code":"GBP","in_stock":true},{"title":"l","offer_id":57109411496314,"sku":null,"price":380.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0487\/4007\/3623\/files\/imgi_79_1135_PC10880-8871-1-eosnkwos0.jpg?v=1785061017","url":"https:\/\/thecyclecollective.cc\/products\/procen-air-ef-pro-cycling-ed-road-cycling-helmet","provider":"thecyclecollective.cc","version":"1.0","type":"link"}