Everything starts with you, not the bike. Before a single part is ordered we fit you properly, so the frame size, cockpit and contact points are decided by your body and your riding — not by a size chart.

We look at flexibility, riding history, any niggles or old injuries, and what you want the bike to do: long days in the saddle, racing, gravel adventures or trail riding. The result is a set of target numbers that the rest of the build is designed around.

With your fit numbers in hand, we shortlist frames that genuinely match your geometry and your riding — then talk through the character of each one.

Stiffness, compliance, aero profile, tyre clearance, mounts for bags and mudguards, and how cables are routed all shape the ride and the rest of the build. A fully integrated cockpit, for example, narrows the bar and stem options later, so we decide these things together now.

The groupset is the heart of how the bike shifts, brakes and feels. We match it to your terrain, your budget and how you like to ride — then go further with boutique upgrades where they make a real difference.

Electronic or mechanical, 1x or 2x, gearing for different terrain and setups from racing to bikepacking: we work out the ratios you actually need, then choose crank length from your fit and add a power meter if you train with data.

Wheels are the single biggest upgrade to how a bike rides. They change how it accelerates, holds speed, handles crosswinds and soaks up rough roads.

We pick rim depth for where and how you ride, internal width to suit your tyres, and hubs for the engagement, sound and serviceability you want. Lighter riders on exposed roads may want a shallower front; racers might go deeper. We will explain the trade-offs honestly.

Tyres are your only contact with the ground. The right casing, width and tread does more for comfort, grip and speed than almost any other choice.

We match width to your rims and frame clearance, choose a casing for the balance of speed and puncture protection you want, and pick a tread for your surfaces — smooth tarmac, mixed gravel or proper mud. Almost every build we do is set up tubeless.

Your hands and your seat carry you for every kilometre. This is where the bike fit turns into real parts.

Bar width, reach and drop, stem length and angle all come straight from your fit numbers. We will talk through integrated one-piece cockpits against separate bar and stem — cleaner looks and aero gains versus easier adjustment later. Saddles are personal, so we look at your sit-bone width, your position on the bike and the shapes you have liked before.

The details that tie the whole bike together and make it unmistakably yours.

A custom bike deserves to look as good in five years as it does on day one. Before handover, we protect the finish with a ceramic coat, a frame wrap, or both.

We'll recommend the right protection for your paint finish and how you ride. A gravel bike that lives in the mud needs different protection from a summer road bike.