Wireless shift-brake lever
SRAM Rival AXS E1 HRD Shift-Brake Lever and Caliper
The 2025 Rival AXS E1 lever gains a carbon brake blade and the new-generation hood shape, sold per side with a hydraulic Flat Mount caliper. It is the value route into SRAM's latest wireless ergonomics for road and Rival XPLR gravel bikes.
Highlights
Why we rate it
One-finger braking
Braking effort from the hoods is dramatically reduced, so you can scrub speed on long descents with less hand fatigue.
Carbon brake lever
Rival gets a carbon brake blade for the first time, trimming weight and adding a premium feel.
Updated ergonomics
The new hood profile fits a wider spread of hand sizes and textured paddles and hoods keep grip secure in the wet.
Reach Adjust
Lever reach can be shortened for smaller hands or a closer fit.
Wireless simplicity
AXS shifting means no gear cables to route, and setup and customisation are handled in the SRAM AXS app.
Tech specs
Specification
Manufacturer specification. Details may change without notice.
Specification
- Model
- ED-RIV-E1
- Shifting
- SRAM AXS wireless, eTap shift logic
- Derailleur compatibility
- All SRAM AXS front and rear derailleurs, incl. XPLR
- Brake
- Hydraulic disc, DOT 5.1 fluid
- Caliper mount
- Flat Mount 20mm offset
- Caliper colour
- Black
- Brake lever material
- Carbon
- Shift paddle material
- Plastic
- Pads
- Steel-backed organic
- Recommended rotor
- Paceline (sold separately)
- Hose length
- Front 950mm, rear 1800mm
- Bonus button
- No
- Weight
- 746g per side incl. caliper and hose (retailer figure)
- Part numbers
- 00.7018.581.000 to 00.7018.581.003
Ordering
Available from The Cycle Collective
Available to order through The Cycle Collective in Dorking. For availability, setup or advice, call 0203 148 6764 or email hello@thecyclecollective.cc.
Product Information
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Close all zippers before washing
Wash at max 30°C
Hand washing with cold water (or gentle wash cycle)Using mild, high quality detergent
Drip drying in shade, do not machine dry
Avoiding ironing and bleachThe instructions on your garment’s label
Sorting your clothing by color
Avoiding fabric softener.
Our clothing isn’t meant to be dry cleaned and soaking clothing is not ideal
Storage
Unused sealed sachets should be stored inside the box in a well-ventilated, dry place and protected from moisture, heat and direct sunlight. Can be stored for up to 3 years.
Size
Each sachet contains 30g powder.2 x 30g sachets per carton box.
Makes 2x litres of bike cleaner
100% plastic free packaging
Readily biodegradable ingredients
100% water free
Refill your old bottle and help reduce plastic waste
92% saving in packaging compared to 2 x 1L bike cleaner
100% environmentally friendly ingredients, including plant based raw materials
Supplied in a compostable sachet and printed with vegetable inks
FSC recycled card box containing 2 x sachets – that makes 2L of bike cleaner
Safe on all parts and surfaces including carbon fibre
Will not harm seals, cables, disc brake pads or rotors
Alkaline based and free from alcohol, CFCs, EDTA, solvents or acids
Vegan & vegetarian friendlyCruelty free, not tested on animals
Sachet Instructions
1. Grab your empty old bottle of Muc-Off. (You may need a pair of adjustable pliers to remove the trigger from the bottle). Or purchase our Bottle for Life.
2. Fill up to the shoulders of the bottle with 1 litre of lukewarm water for faster formula activation!
3. Carefully cut one corner of the sachet open along the diagonal cut lines.
4. You can carefully pour the sachet straight into the top of the bottle. Or using the box, fold the inside of the lid together using the printed lines as a guide and use this as a funnel to pour the powder into your bottle. (Please see our video for full instructions on this.
5. Screw your spray trigger back onto the top of the bottle. Ensure it’s tight!
6. Shake the bottle vigorously for 30-60 seconds to activate the formula. If you notice any undissolved powder simply keep shakin’ it!
7. Go clean that filthy bike!
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